Maggi noodles to chyawanprash: What India has been spending on in pandemic

Months of lockdown have altered the habits of Indian consumers: Their spending patterns reveal just how deeply concerned they are with protecting their health and fortifying their store-cupboards, warding off boredom and keeping their homes (and themselves) neat and tidy. And where new routines look likely to stick, some companies stand to gain a lot.

Here are a few of the products shoppers in the world’s biggest open consumer market have been stocking up on.

Immunity Boosters

Consumers around the world are showing an increased interest in safeguarding their health and boosting their immunity. In India, that often means ayurveda,